The increasingly invasive methods of targeting advertising is explored in You're Soaking in It. In 2015, over $600 billion dollars was spent on advertising, an exponential increase from years prior. While ads were initially created by executives using gut instinct, they has switched to being based on algorithms turning the "Mad Men" into "Math Men." However, the question remains whether targeted advertising is successful advertising.
A 90 year old gynecologist is a source of sex education for many in India in Ask the Sexpert. In India, sexuality remains a highly taboo topic to the point where sex education is banned in schools and contraception can only be used by married couples. In the middle of this is Dr. Mahinder Watsa, who has been writing a sex advice column in the Mumbai Mirror for nearly a decade. Despite now being in his 90s, Watsa becomes a source of sexual liberation for young people who want to be free from the strict traditions of the older generation.
Japan's king of ramen prepares for the tenth anniversary of his restaurant in Ramen Heads. Since opening his restaurant a decade ago, Osamu Tomita has been repeatedly voted the number one ramen chef in Japan. As the date of his tenth anniversary approaches, Tomita provides full access to his process of making thick broth and slurpable noodles. In addition, Tomita teams up with fellow top ramen chefs Shota Iida and Yuki Onishi to create a special anniversary dish for 200 lucky customers at his restaurant.
Professional gamers play for the title of best Street Fighter player in the world in Living the Game. Players from around the world participate in tournaments to determine who is the best, with the winners receiving large cash prizes and admiration from the gaming community. Japan's Daigo “The Beast” Umehara is considered to be the best Street Fighter player in the world, however his rival Momochi has been winning tournaments and hopes to one day become the best himself. However, in the world of professional gaming, winning isn't always everything.
The story of fashion designer Zac Posen is told in House of Z. Beginning his career at a very young age, Zac Posen had a quick rise to the top of the fashion industry. Through his family-run label, Posen attracted the attention of Hollywood celebrities and hip-hop moguls. However, Zac Posen's early fame would soon get to his head and a number of missteps threaten to derail his budding career.
Various shoe-shiners are profiled in Shiners. All over the world, you will find people who make it their living to shine shoes. In New York, Don has been shining on the streets for fifteen years. In Toronto, Vincent shines shoes part time in a barbershop. In Sarajevo, Ramiz hopes to follow in the steps of his father. Despite a negative public perception of shoe shiners, these people talk about the pride they have shining shoes.
A hacker turned entrepreneur is targeted in the ongoing fight against online piracy in Kim Dotcom: Caught in the Web. German-born Kim Dotcom (formerly Schmitz) was one of the most notorious hackers, before becoming a legit businessman, as the founder of the file sharing website MegaUpload. The site becomes a huge success for Dotcom, however it also makes him a target for the FBI, as MegaUpload was often used to share and download feature length movies.